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College of Business Administration

Marketing Department

With business becoming increasingly competitive, marketing has become more important than ever before. Marketing involves determining consumer needs, translating those needs into products and services, and selling them in a highly competitive global marketplace. It requires analytical skills as well as intuition, logic, and creativity. At Kansas State University, you will find a marketing program that addresses the needs of today's challenging corporate environment.

Marketing is a broad, dynamic field with many interesting opportunities for students and faculty. The department's number one priority is student success through quality education. Our students learn not only in classroom settings, but also through internship and co-op opportunities, by touring corporations, and exposure to visiting marketing executives. Quality education and real-world experience prepare our students for exciting and rewarding careers in marketing.

Learn about the major in marketing

Mission & Vision

The mission of the Department of Marketing is to generate, disseminate, and apply marketing knowledge by engaging in high quality teaching, research, professional service, and professional development activities. Our primary goal is to educate and develop marketing practitioners who possess the potential to advance to leadership positions. 

The Department strives to be acknowledged as the leader in undergraduate marketing education in Kansas and among recognized peer institutions. We support the Master of Business Administration and Master of Accountancy programs with high quality service courses.