Marketing

At K-State, the marketing major provides students with the insight needed to indentify marketing opportunities, develop appropriate strategies, and put them into action. The marketing department also offers students the ability to delve into the area of marketing that suits them best. Through courses, internships, study abroad experiences, and independent studies, our marketing students can thrive in an atmohphere that allows for growth in the area of their choosing.

Strategic Marketing

Learn the basics of marketing with courses including

• Consumer Behavior
• Sports Marketing
• Marketing Strategy
• Interntaional Marketing
• Business to Business Marketing
• Entertainment Marketing

Marketing Technology

Be on the cutting edge of marketing through these courses, and even earn industry certifications such as Google Analytics and HubSpot Content Marketing

• Digital Marketing Applications
• Digital Content Strategy and Development
• Data Narratives and Visualization
• Marketing Analytics Fundamentals

Curriculum

View the four-year plan and detailed requirements (PDF)

 

Opportunities to Excel

We offer our students opportunities to enhance their educational experience by becoming involved with other students, alumni, and the corporate community.

• Become a member of the Pi Sigma Epsilon co-ed fraternity for students in marketing, sales, and management
• Attend our annual Marketing Symposium to learn from industry leaders
• Travel to Kansas City, Dallas, and other major cities for corporate field trips
• Compete in our case competitions and other educational challenges