What is Marketing?

Marketing is the activity, set of instructions, and process for creating, communicating, delivering, and exchanging offers that have value for customers, clients, partners, and society at large.

- The American Marketing Association

Marketing involves the development of products, including pricing, promotion, and distribution while creating and delivering exceptional value by fulfilling the needs of customers. Businesses include marketing in its overall strategy in order to maintain placement in the market and attain a global competitve advantage.

Learn about the major in marketing

Marketing at K-State

We offer you skills that employers want and need through updated courses and content.

Two Majors - Marketing and Professional Selling

Three areas of Concentration

• Strategic Marketing
• Professional Selling
• Marketing Technology

Four Certificates

• Business of Sports and Entertainment
• International Business
• Professional Selling
• Marketing Technology

Student Activities

• Internships
• Case Competitions
• Psi Sigma Epsilon/Marketing Club
• Undergraduate Research Experience
• Corporate/Student Interactive Activities