Marketing Technology Certificate
Why a Marketing Technology Certificate?
The Marketing Technology Certificate program gives students hands-on experience with marketing technology. Students will learn technology applications in marketing and earn industry certifications along with the necessary marketing skills needed for today’s industries. Students will develop a deep understanding of technology used by marketers and learn to optimize marketing activities.
Marketing Technology Certificate | 15 credit hours
Required Courses (9 credit hours)
MKTG 635 Digital Marketing Applications - Credits 3
Learn search engine marketing and automation. Get a Google industry certificate.
MKTG 543 Digital Content Strategy and Development - Credits 3
Develop content for digital marketing. Get HubSpot certificates (was Integrated Marketing Communications)
MKTG 560 Data Narratives and Visualization - Credits 3
Create stories by visualizing data for actionable results. With storytelling approaches, students learn to communicate marketing solutions from complex data using visualization techniques.
Elective Courses (choose 2)
MKTG 430 Brand Management
MKTG 580 Marketing Analytics Fundamentals
MKTG 581 Application of Marketing Analytics
SALES 555 Sales Technology
SALES 565 Customer Relationship Management
DIGME 406 Social Media
ENTRP 466 Digital Business
MC 370 Social Media Strategy & Management
MC 374 Social Media Content Development
MC 445 Digital Brand Strategy
MIS 366 Introduction to Business Analytics and Information Systems
MIS 665 Business Analytics and Data Mining
ACCTG 413 Accounting Information Systems
DEN 301 Creative Problem Solving in Engineering
ECE 241 Introduction to Computer Engineering
CIS 200 Programming Fundamentals
IMSE 441 Introduction to Analytics
ME 212 Engineering Graphics
ME 400 Computer Applications in Mechanical Engineering
ARE 310 Introduction to AutoCAD
Certificate Requirements:
Certificate can be completed by degree seeking students at Kansas State University, obtained as a credential on its own (free-standing), as a non-degree, certificate seeking student, or earned post-baccalaureate.
Students must achieve a cumulative 2.5 GPA on all courses taken to fulfill the requirements of the certificate program.
Notes:
- Course pre-requisites may apply. See University Undergraduate Course Catalog for details.
- Prior permission is required from the CBA to take a class at another institution.