Marketing Technology Certificate
Why a Marketing Technology Certificate?
Learn marketing technology applications that companies are looking for. You will learn marketing technology applications and earn industry certifications for the opportunity to acquire the necessary marketing skills needed for today’s industries.
MKTG 400 Introduction to Marketing - Credits 3
A general study of marketing principles which lead to the development of marketing strategy.
MKTG 635 Digital Marketing Applications - Credits 3
Learn search engine marketing and automation. Get a Google industry certificate.
MKTG 543 Digital Content Strategy and Development - Credits 3
Develop content for digital marketing. Get HubSpot certificates (was Integrated Marketing Communications)
MKTG 560 Data Narratives and Visualization - Credits 3
Create graphics through the visualization of data, as well as create narratives for impact. Industry certificates available, as well as scholarships for certificate costs.
Elective Courses (choose 2)
MKTG 430 Brand Management
MKTG 580 Marketing Analytics Fundamentals
MKTG 581 Application of Marketing Analytics
SALES 555 Sales Technology
SALES 565 Customer Relationship Management
DIGME 406 Social Media
ENTRP 466 Digital Business
MC 370 Social Media Strategy & Management
MC 374 Social Media Content Development
MC 445 Digital Brand Strategy
MIS 366 Introduction to Business Analytics and Information Systems
MIS 665 Business Analytics and Data Mining
ACCTG 413 Accounting Information Systems
DEN 301 Creative Problem Solving in Engineering
ECE 241 Introduction to Computer Engineering
CIS 200 Programming Fundamentals
IMSE 441 Introduction to Analytics
ME 212 Engineering Graphics
ME 400 Computer Applications in Mechanical Engineering
ARE 310 Introduction to AutoCAD
- Students must earn at least a 2.5 GPA in all courses taken to fulfill the requirements of the certificate program.