Marketing Technology Certificate

Why a Marketing Technology Certificate?

Learn marketing technology applications that companies are looking for. You will learn marketing technology applications and earn industry certifications for the opportunity to acquire the necessary marketing skills needed for today’s industries.

Core Courses:

MKTG 400 Introduction to Marketing - Credits 3
A general study of marketing principles which lead to the development of marketing strategy.

MKTG 635 Digital Marketing Applications - Credits 3
Learn search engine marketing and automation. Get a Google industry certificate.

MKTG 543 Digital Content Strategy and Development - Credits 3
Develop content for digital marketing. Get HubSpot certificates (was Integrated Marketing Communications)

MKTG 560 Data Narratives and Visualization - Credits 3
Create graphics through the visualization of data, as well as create narratives for impact. Industry certificates available, as well as scholarships for certificate costs.

 

Elective Courses (choose 2)

MKTG 430 Brand Management

MKTG 580 Marketing Analytics Fundamentals

MKTG 581 Application of Marketing Analytics

SALES 555 Sales Technology

SALES 565 Customer Relationship Management

DIGME 406 Social Media

ENTRP 466 Digital Business

MC 370 Social Media Strategy & Management

MC 374 Social Media Content Development

MC 445 Digital Brand Strategy

MIS 366 Introduction to Business Analytics and Information Systems

MIS 665 Business Analytics and Data Mining

ACCTG 413 Accounting Information Systems

DEN 301 Creative Problem Solving in Engineering

ECE 241 Introduction to Computer Engineering

CIS 200 Programming Fundamentals

IMSE 441 Introduction to Analytics

ME 212 Engineering Graphics

ME 400 Computer Applications in Mechanical Engineering

ARE 310 Introduction to AutoCAD

OTHER REQUIREMENTS:
  • Students must earn at least a 2.5 GPA in all courses taken to fulfill the requirements of the certificate program.