Marketing
Build Your Future in Marketing
Our Marketing program puts you at the center of today’s fast-moving digital world. Learn how brands use data, content, AI, and technology to connect with the right audience at the right time and how to measure what actually works. Along the way, you’ll also earn industry-recognized certifications that help you stand out to employers.
Coursework is interactive, creative, and built for your career. You’ll explore real brands, build audience profiles, craft campaign strategies, and design content for live projects. Tailor your focus to the industries, nonprofits, or causes that match your goals, and get direct guidance from experienced faculty.
Gain Real-World Experience
- Social media marketing
- Content creation
- Email marketing
- Digital advertising
- Marketing analytics
- Customer engagement strategies
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Campaign Optimization
Build the Strategy Behind the Skills
Go beyond the tools. Learn the “why” that makes campaigns work. You’ll explore consumer behavior, brand positioning, and how companies make marketing decisions in fast-changing markets.
Market What Matters
Learn to communicate with clarity and confidence in today’s digital world. Discover what drives customer decisions and how trusted brands build lasting loyalty. Explore how strategic storytelling can set your world apart in a competitive digital marketplace.
Meet our faculty
Learn from faculty who have been successful marketing professionals.
Applied Learning
Applied learning allows students to gain experience while they learn. By participating in internships, real-world projects, research, study abroad, and other hands-on opportunities, students develop practical skills, build confidence, and graduate better prepared for their careers.
The American Marketing Association (AMA) at K-State helps students prepare for successful careers in marketing by connecting them with experiences that extend beyond the classroom. The chapter focuses on professional growth, ethical marketing practices, and leadership development. Through involvement in AMA, students gain opportunities to learn from industry professionals, explore current marketing trends, and build skills that support their future careers.
AMA membership provides its members with access to a wide range of opportunities that help students stand out professionally. Members can network with marketing professionals, participate in conferences and competitions, and strengthen their résumés through hands-on experiences. The chapter also encourages community involvement and offers valuable resources, including scholarships, guest speakers, and career development opportunities.
Marketing students looking to tour top companies, engage with industry leaders, and explore career opportunities are encouraged to apply to participate in Corporate Visits. These tailored trips provide students with the unique opportunity to network with employers while gaining insight into the professional world.
The annual Marketing Mixer is your chance to connect with students, professionals, and industry leaders while exploring the fast-moving world of marketing. Whether you’re interested in digital marketing, branding, content creation, sports marketing, analytics, or sales, this event is a great way to discover where a degree in marketing can take you.
The National Collegiate Business Championships (NCBC) is a national competition series that allows business students to compete in real-world challenges and showcase their skills. Students participate in the Digital Marketing division, where they complete individual and team-based challenges focused on digital marketing strategy, analytics, and problem-solving.
Participation provides an opportunity to apply classroom concepts in a competitive environment while gaining hands-on experience. Students develop valuable skills in communication, teamwork, and critical thinking while representing K-State alongside students from universities across the country.
K-State marketing students have opportunities to study abroad through faculty-led, exchange, and semester-long programs. Study abroad programs help students develop a global perspective and better understand how culture influences consumer behavior and marketing strategy. These experiences provide valuable insights that prepare students for success in today's increasingly connected business environment.