Deidra Maddock - Vice President, Sports Brand Solutions
Disney Advertising Sales
Direct-to-Consumer & International

Maddock is a 12 year veteran of The Walt Disney Company. In her current role, she sets the overall strategy for the broader group and manages the team's growth and development. She has contributed to numerous successful rights renewal and content acquisitions for the organization, including the most recent NBA, UFC, XFL and PGA Championship agreements. Additionally, Maddock leads a cross-country, 50+ member team responsible for marketing sponsorships across all professional league content (NFL, NBA, NHL, MLB, MLS, USTA, Wimbledon); ESPN news & information programs; ESPN owned events (ESPY’s, X Games), and all sponsorship activation efforts.

Maddock’s team advises on go-to-market strategies for each sport, develops all single and multimedia sponsorship offerings and manages fulfillment of those sponsorships. She and her teams are responsible for developing and maintaining strong working relationships with Disney Advertising Sales clients, all sport leagues, as well as the internal production, programming, legal, consumer, product, content, business development and revenue management groups.

Prior to transitioning into the company’s Sports Marketing team in 2012, Maddock was TV account executive for ESPN. She began her career in 1997, holding posts at media companies including Comcast, Discovery Channel and Ogilvy & Mather.

A resident of Long Island, N.Y. and mom to four young girls, Maddock graduated from Syracuse University with a bachelor’s degree in broadcast journalism and political science, and currently serves on the advisory board for the Falk School of Sports Management at Syracuse.