- Cho, Jihoon, Doug Walker, and Edward L. Nowlin, (Forthcoming), “NPS Spillover in Brand Extensions: An Empirical Study,” International Journal of Market Research, Submitted February 2023.
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Agnihotri, Raj, Nawar N. Chaker, Riley Dugan, John M. Galvan, Edward L. Nowlin (2023), “Sales Technology: A Systematic Review of the Literature,” Journal of Personal Selling & Sales Management, 43(4), 307-335. Equal contribution.
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Cho, Jihoon, Doug Walker, and Edward L. Nowlin (Forthcoming), “An Empirical Investigation of Cross-Category Revenue Spillover in Umbrella Branding,” Journal of Consumer Behavior, June 2023.
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Cho, Jihoon, Michael T. Krush, Doug Walker, and Edward L. Nowlin (2023), “An Examination of Student Loans, Partisanship, and Complaining Behavior: The Consumer Financial Protection Bureau,” Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 36 (1), 1-19.
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Houghton, David, Edward L. Nowlin, Doug Walker, and Bryan T. McLeod (2023), “What Makes a Fantasy Sports Player a Sports Bettor?,” Sport Marketing Quarterly.
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Dugan, Riley, Nawar N. Chaker, Edward L. Nowlin, Dawn Deeter-Schmelz, Deva Rangarajan, Raj Agnihotri, and Omar Itani (2022), “Preparing for, Withstanding, and Learning from Sales Crises: Implications and a Future Research Agenda,” (Forthcoming at Journal of Personal Selling & Sales Management), Accepted July.
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Chaker, Nawar N., Edward L. Nowlin, Maxwell T. Pivonka, Omar S. Itani, and Raj Agnihotri (2022), “Inside Sales Social Media Use and Its Strategic Implications for Salesperson-Customer Digital Engagement and Performance,” Industrial Marketing Management, 100 (January), 127-144.
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Chaker, Nawar, Edward L. Nowlin, Doug Walker, and Nwamaka Anaza (2021), “Alone on an Island: A Mixed-Methods Investigation of Salesperson Social Isolation in General and in times of a Pandemic,” Industrial Marketing Management, 96 (July), 268-286. https://authors.elsevier.com/c/1dG7~4WstQJWq.
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Walker Doug, Edward L. Nowlin, and Michael Krush (2021), “Household Energy Consumption: Understanding The Impact of Income, Racial Diversity, and Pro-Environmental Behaviors,” Marketing Management Journal, 31 (2), 65-77.
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Chaker, Nawar, Edward L. Nowlin, Doug Walker, and Nwamaka Anaza (2020), “Defending the Frontier: Antecedents and Consequences of Salespeople Evasively Hiding Market Information,” European Journal of Marketing, 55 (3), 671-699.
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Chaker, Nawar N., Doug Walker, Edward L. Nowlin, and Nwamaka A. Anaza (2019), "When and How Does Sales Manager Physical Attractiveness Impact Credibility: A Test of Two Competing Hypotheses," Journal of Business Research, 105 (December), 98-108.
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Houghton, David M., Edward L. Nowlin, and Doug Walker, (Forthcoming) “From Fantasy to Reality: The Role of Fantasy Sports in Sports Betting and Online Gambling,” Journal of Public Policy & Marketing.
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Nowlin, Edward L., Nwamaka Anaza, and Doug Walker, (2019) “The Impact of Manager Likeability on Sales Performance,” Journal of Marketing Theory and Practice, 27 (2), 159-173
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Walker, Doug, and Edward L. Nowlin (2019), “Public Validation and Its Impact on the Initial Affordable Care Act Enrollment,” Health Marketing Quarterly, 36 (2), 107-119.
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Song, Chanho, Sungha Jang, Jennifer Wiggins, & Edward L. Nowlin (2019), “Does Haste Always Make Waste? Incentives, Quantity, and Quality Performance in Speed-Intensive Service Firms,” Service Business, 13 (2), 289-304.
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Walker, Doug, and Edward Nowlin (2018), “Data-Driven Precision and Selectiveness in Political Campaign Fundraising,” Journal of Political Marketing, 1-20.
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Nowlin, Edward L., Doug Walker, Nwamaka Anaza (Forthcoming) “How Does Salesperson Connectedness Impact Performance? It Depends,” Industrial Marketing Management. https://www.sciencedirect.com/science/article/pii/S0019850117300238
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Anaza, Nwamaka A. and Edward L. Nowlin, (2017) “What’s Mine Is Mine: A Study of Salesperson Knowledge Hoarding Behavior,” Industrial Marketing Management, 64 (July), 14-24. http://www.sciencedirect.com/science/article/pii/S0019850117302614
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Nowlin, Edward L., Doug Walker, Dawn Deeter, and Alexander Haas, (2017) “Emotion in Sales Performance: Affective Orientation and Need for Cognition and the Mediating Role of Motivation to Work” Journal of Business & Industrial Marketing. http://www.emeraldinsight.com/doi/pdfplus/10.1108/JBIM-06-2016-0136
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Anaza, Nwamaka A., Edward L. Nowlin, and Gavin Jiayun Wu. (2016), "Staying Engaged on the Job: The Role of Emotional Labor, Job Resources, and Customer Orientation." European Journal of Marketing, 50 (7/8).
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Adjei, Mavis T., Edward L. Nowlin, and Tyson Ang (2016), "The Collateral Damage of C2C Communications on Social Networking Sites: The Moderating Role of Firm Responsiveness and Perceived Fairness." Journal of Marketing Theory and Practice, 24 (2), 166-185.
