The Marketing minor is targeted toward students in many academic disciplines needing marketing skills in order to advance in their chosen profession. Students will learn how to apply marketing concepts and principles to supplement their skills in strategic marketing, sales, digital marketing and other marketing areas.
Required Courses (6 hours)
MKTG 400 - Introduction to Marketing
A general study of marketing principles which lead to the development of marketing strategy. A review of environmental influences and key analytical tools used in formulating marketing plans. Product or service design, distribution, pricing, and promotional programs.
MKTG 450 - Consumer Behavior
Consumer behavior is the study of the cognitive, affective, and behavioral factors that interact with social, cultural, and situational influences to guide decision making in the marketplace. The goals are to provide a conceptual understanding of consumer behavior, experience in applying consumer behavior concepts to marketing strategy, and knowledge of consumer research applications.
Elective Course Options (9 hours)
MKTG 430 - Brand Management
MKTG 544 - International Marketing
MKTG 630 - Sports Marketing
MKTG 635 - Digital Marketing Applications
SALES 542 - Fundamentals of Professional Selling