College of Business Administration

Michael (Mike) Krush

Professor
Department of Marketing

Associate Director, NSSI

Office: 3026 Business Building

Krush
Mailing Address: 2092 Business Building
1301 Lovers Lane
Manhattan, KS 66506
E-mail: mikekrush@k-state.edu

Editorial Board Member

Journal of Marketing Theory and Practice

Research Goals

Mike Krush examines the marketing processes that lead to firm performance. In addition, his research has examined the elements that aid salespeople in reaching their performance goals.

Current Research and Consulting Projects

  • Understanding the relationships between marketing capabilities and their pathway(s) toward firm performance
  • Identifying the skills, attributes, traits, and states of salespeople that lead to performance
  • Determining the impact of marketing dashboards on firm performance

Major Accomplishments

  • Published in the Journal of the Academy of Marketing Science, Industrial Marketing Management, Journal of Business Research and Journal of Business Ethics
  • With Colleagues/Research Team, received Outstanding Article Award in Industrial Marketing Management
  • Previously consulted with start-up entrepreneurial firms, including a firm recognized with Edison Best New Product (Category) Award

Other Contributions

  • Previously served as a brand manager for a major consumer packaged goods company. Brand revenues exceeded $600 million.

Areas of Teaching

Sales and Professional Selling; Marketing Strategy

Education

Ph.D.: University of Nebraska-Lincoln
Major: Business; Area of Specialization: Marketing

MBA: University of Iowa

BSBA: University of South Dakota