Jen Riley

Teaching Professor
Department of Marketing

Office:	4006 Business Building
Mailing Address:	2092 Business Building 1301 Lovers Lane Manhattan, KS 66506
E-mail:	jenr@k-state.edu

Research Goals

Examining the intersection of technology and professional sales.

Research Areas of Interest:
Professional Sales | Value Co-Creation | Social Selling | NeuroSales & Marketing

Current Research & Consulting Projects

Pedagogical, Classroom Engagement, and Marketing Strategy Consultant

Riley, J. (2020). Sustaining Customer Engagement through Social Media Brand Communities. Journal of Global Scholars of Marketing Science, 30 (4), 344-357.

Riley, Jen, “Leveraging NeuroIS Tools to Understand Consumer Interactions with Social Media Content,” Information Systems and Neuroscience Conference, Virtual June 1-3, 2021

Itani, Omar, Kalra, Ashish, Riley, Jen, “Value Co-Creation Through socialCRM: The Role of Salesperson Knowledge and Needs,” American Marketing Association Summer Academic Conference, Virtual August 18-21, 2020

Riley, J. (2016). Unlocking the Digital Code: A Guide to Strategically Master Social Media Marketing.Atlanta, GA: Phoenix Arising Consulting, LLC.

Major Accomplishments

American Marketing Association Foundation, Valuing Diversity Scholarship Award, 2020
Ph.D. Project Marketing Discipline Teaching Excellence Award, 2020
Journal of Marketing Researcher Workshop, Participant, 2020
Direct Selling Education Foundation Grant Recipient, 2019
Society of Marketing Advances Doctoral Consortium, Participant, 2019
Toastmasters International, Distinguished Toastmaster, 2016

Other Contributions

Editorial Review Board Member, Journal of Global Scholars of Marketing Science
Member, K-State College of Business Diversity, Equity, and Inclusion Committee
Member, American Marketing Association
Member, Society of Marketing Advances
Member, KPMG Ph.D. Project
Member, Toastmasters International
Member, Alpha Kappa Alpha Sorority Inc.
Reviewer (American Marketing Association Summer Educators Conference, Global Sales Science Institute Annual Conference, Academy of Marketing Science Annual Conference, Society of Marketing Advances Conference, Marketing Management Journal)

Areas of Teaching

Professional Sales and Sales Management

Education

B.A. Marketing Communications, Oglethorpe University

M.S. Marketing, GA State University

Ph.D. Marketing and Professional Sales, Kennesaw State University

About Prof. Riley

She spent 10 years as a marketer in Corporate America specializing in social media, social selling, and digital marketing & advertising. In her leisure time, she enjoys a good Netflix binge, walks with her furry best friend, and attending sports events.