Dr. Esther Swilley
L.L. McAninch Chair in Business Administration
Department of Marketing
|Office:||2093 Business Building||
|Mailing Address:||2092 Business Building
1301 Lovers Lane
Manhattan, KS 66506
Understanding the importance of digital marketing in the firm is the basis of Esther Swilley’s research. She also examines the impact of technology and marketing. Specific areas on interest include mobile marketing and commerce, the marketing of new technologies, and the development of digital marketing strategies that align with firm goals.
Areas of Teaching
Ph D, Florida State University, 2007.
Supporting Areas of Emphasis: Strategic Management
MBA, Kennesaw State University, 2002.
BA, Wayne State University, 1979.
Major: Mass Communications
Supporting Areas of Emphasis: Life Sciences