Department Head Associate Professor L.L. McAninch Chair in Business Administration Department of Marketing
Contact Information
Office: 2093 Business Building Mailing Address: 2092 Business Building 1301 Lovers Lane Manhattan, KS 66506 Email: esthers@k-state.edu Phone: 785-532-6135
Understanding the importance of digital marketing in the firm is the basis of Esther Swilley’s research. She also examines the impact of technology and marketing. Specific areas on interest include mobile marketing and commerce, the marketing of new technologies, and the development of digital marketing strategies that align with firm goals.
Effect of Disruptions on Mobile Marketing Efforts
Social Media, Traditional Media and their Effects on the Stock Market
Understanding the Mobile Consumer
Marketing Technology to Women
Blog, Pin and Online Review Effects on Advertising Attitudes and Purchase Intentions
Girls’ Choices in Education and Career: The Negative Impact of Toy Marketing
Product development manager for major telecommunications company
Account executive for several companies
Internet Marketing Manager
Swilley, Esther (2016), MOBILE COMMERCE: How it Contrasts, Challenges and Enhances Electronic Commerce, Business Expert Press
Swilley, Esther, Leisa Reinecke Flynn and Kelly Cowart (2014) "An Examination of Regifting Behavior," Journal of Consumer Behavior 13 (4) 251-261
Bacile, Todd, Christine Ye and Esther Swilley (2014), "From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication" Journal of Interactive Marketing 28 (2) 117-133
Swilley, Esther and Ronald E. Goldsmith (2013), "Black Friday versus Cyber Monday: Understanding Consumer Intentions on Two Major Shopping Days," Journal of Retailing and Consumer Services 20 (1) 43-50.
Swilley, Esther (2012), "Aesthetic Technology: Scale Development and Measurement," International Journal of Technology Marketing 7 (3) 324-341.
Giunipero, Larry, Edward Ramirez and Esther Swilley (2012), "The Antecedents and Consequences of E-Purchasing Tools Usage in Supply Chain Management," Journal of Marketing Theory and Practice 20 (3) 279-292.
Swilley, Esther, Charles F. Hofacker and Bruce T. Lamont (2012), "The Evolution from E-Commerce to M-Commerce: Pressures, Firm Capabilities and Competitive Advantage in Strategic Decision Making," International Journal of E-Business Research 8 (1) 1-16.
Swilley, Esther (2010), "Technology Rejection: The Case of the Wallet Phone," Journal of Consumer Marketing, 27 (Summer/Fall) 304-312.
Areas of Teaching
Digital Marketing
Education
Ph.D., Florida State University, 2007. Major: Marketing Supporting Areas of Emphasis: Strategic Management
MBA, Kennesaw State University, 2002.
BA, Wayne State University, 1979. Major: Mass Communications Supporting Areas of Emphasis: Life Sciences
