Dr. Jaebeom Suh

Zane Burke-Bob Campbell Faculty Fellow
Department of Marketing

Office: 4034 Business Building Jaebom Suh
Mailing Address: 2092 Business Building
1301 Lovers Lane
Manhattan, KS 66506
E-mail: jsuh@k-state.edu


Ph D, University of Alabama, 2001.
Major: Marketing

MS, University of Wisconsin-Madison, 1994.
Major: Marketing Research

MBA, Yonsei University, 1989.
Major: Marketing

BA, Yonsei University, 1987.
Major: Business Administration

Areas of Teaching

Marketing Analytics, International Marketing, Integrated Marketing Communication, Marketing Research

Areas of Research

Consumer Protection, Customer Satisfaction and Loyalty, Internet of things, Financial service products, Brand Equity

Published In

International Journal of Service Industry Management, Journal of Business Research, Journal of Services Marketing, Journal of Advertising, Journal of Service Research, Internatioanl Marketing Review, Journal of Brand Management, International Journal of Management Science, Service Marketing Journal, Advances in Consumer Research and numerous conference proceedings

Research in Progress

Customer Satisfaction Measure: Built-in Biases; Effect of Information Sources on Country Image: Hierarchical Bayesian Model; Effect of Firm-Store Image Alignment on Trust and Commitment