Rachel Mui

Associate Professor

Contact Information

Office: 1063 Business Building
Mailing Address:
3091 Business Building
1301 Lovers Lane
Manhattan, KS 66506
Email: rachelmui@ksu.edu

Education

Ph.D., Oklahoma State University, 2019
Major: Strategy

MBA, Oklahoma State University, 2021
Major: Entrepreneurship

MS, Oklahoma State University, 2011
Major: Human Sciences, Design & Merchandising

BM, Oklahoma Baptist University, 2008
Major: Music Theory & Composition

Areas of Teaching

Business Innovation and the Entrepreneurial Mindset, Entrepreneurial Consulting, Research & Innovation Commercialization, Advanced Entrepreneurship, New Venture Planning, Technology and Innovation Management

Areas of Research

Business Strategy, Entrepreneurship, Innovation, Reputation, Decision-Making, Leadership, Rhetoric

Published Research

Mui, R., Hill., Abdurakhmonov, M., Hill, A. & Ridge, J. (2026). Putting the Politics into Corporate Political Activity: A Variance Decomposition Analysis of Firm-Government Interactions. Journal of Management. https://doi.org/10.1177/01492063241274272

Mui, R., Parker, O., & Titus, V. K. (2025). Orchestrating the past: the challenge and potential of deploying organizational history for public support. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2025.115761

Duke, J., Havakhor, T., Mui, R., & Parker, O. (2024). How strategic alliances shape problemistic search intensity: Evidence from responses to social and historical underperformance. Long Range Planning. https://doi.org/10.1016/j.lrp.2024.102437

Mui, R. & Hill, A. (2023). Delving into feminine stereotypes: Female CEOs and the corporate social responsibility to firm performance relationship. Journal of Management. https://doi.org/10.1177/01492063231186342

Parker, O., Gong, K., & Mui, R. (2023). Reputation Belongs in More Strategic Decision Models (and Some Data to Measure it). Strategic Organization. https://doi.org/10.1177/14761270211067945

Parker, O., Mui, R., Bhawe, N., & Semadeni, M. (2022). Insight or Ignorance: How Collaborative History in a Workgroup Fits with Project Type to Shape Performance. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2022.07.050

Duke, J., Havakhor, T., Mui, R., & Parker, O. (2022). How Starting Strategy and Network Structure Shape Problemistic Search: An Examination of Venture Capital Firms. Entrepreneurship Theory & Practice. https://doi.org/10.1177/10422587211033574

Mui, R., Parker, O., Titus, V. K. (2022). Merit versus maleness: How strategic positioning can mitigate external gender bias. Business Horizons. https://doi.org/10.1016/j.bushor.2021.05.003

Parker, O., Gong, K, Mui, R, Titus, V, Du, J, & Kwarteng, G. (2021). Order Matters: How Altering the Sequence of Performance Events Shapes Perceived Quality Formation. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2020.12.043

Parker, O., Mui, R., Titus, V. K. (2020). Unwelcome voices: The gender bias-mitigating potential of unconventionality. Strategic Management Journal. https://doi.org/10.1002/smj.3104