Swinder Janda
Professor of Marketing
The Robert M. Edgerley Chair in Global Business
Faculty of Distinction
Department of Marketing
| Office: | 4008 Business Building |
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| Mailing Address: | 2092 Business Building 1301 Lovers Lane Manhattan, KS 66506 |
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| Phone: | 785-532-5439 | |
| E-mail: | swinder@k-state.edu |
Education
Ph D, University of Arkansas, 1996.
Major: Marketing
MBA, University of Arkansas, 1992.
Major: Business Administration - Marketing
BS, Panjab University, 1987.
Major: Mathematics and Physics
Areas of Teaching
Marketing Research, International Marketing, International Business
Areas of Research
Online marketing, branding, and consumer behavior particularly in the cross-cultural context
Published In
Psychology & Marketing, Industrial Marketing Management, Structural Equation Modeling Journal, Journal of Macro marketing, Journal of Consumer Policy, Journal of Services Marketing, Journal of Health Care Marketing, Journal of Consumer Marketing, Marketing Management Journal, Journal of Applied Mathematics and Decision Sciences, International Journal of Service Industry Management, Journal of Segmentation in Marketing, Journal of Internet Commerce, Sports Marketing Quarterly, Journal of Business & Industrial Marketing, International Marketing Review, and Services Industries Journal
Research in Progress
Various online marketing issues, brand identification, students' study abroad attitudes, motivations, and outcomes