Swinder Janda

Professor of MarketingSwinder Janda
The Robert M. Edgerley Chair in Global Business
Faculty of Distinction
Department of Marketing

Office: 4008 Business Building
Mailing Address: 2092 Business Building
1301 Lovers Lane
Manhattan, KS 66506
Phone: 785-532-5439
Email: swinder@k-state.edu

Education

Ph D, University of Arkansas, 1996.
Major: Marketing

MBA, University of Arkansas, 1992.
Major: Business Administration - Marketing

BS, Panjab University, 1987.
Major: Mathematics and Physics

Areas of Teaching

Marketing Research, International Marketing, International Business

Faculty-led trips

Areas of Research

Online marketing, branding, and consumer behavior particularly in the cross-cultural context

Published In

Psychology & Marketing, Industrial Marketing Management, Structural Equation Modeling Journal, Journal of Macro marketing, Journal of Consumer Policy, Journal of Services Marketing, Journal of Health Care Marketing, Journal of Consumer Marketing, Marketing Management Journal, Journal of Applied Mathematics and Decision Sciences, International Journal of Service Industry Management, Journal of Segmentation in Marketing, Journal of Internet Commerce, Sports Marketing Quarterly, Journal of Business & Industrial Marketing, International Marketing Review, and Services Industries Journal

Research in Progress

Various online marketing issues, brand identification, students' study abroad attitudes, motivations, and outcomes