Frank Cabano

Assistant Professor

Contact InformationFrank Cabano

Office: 3047 Business Building
Mailing Address:
2092 Business Building
1301 Lovers Lane
Manhattan, KS 66506
Email: fgcabano@ksu.edu

Areas of Research

Religion’s Influence on Consumer Behavior
Identity-Based Consumption
Judgment and Decision Making
Prosocial Behavior

Research in Progress

Credit card spending behavior; Religion and consumer responses to ad appeals; Awareness marketing

Publications

Refereed Journal Articles:

  • Cabano, Frank G., and Elizabeth A. Minton (2025), “I am Religious, Therefore I am Good: The Influence of Consumer Religiosity on Purchase Intentions of Unethical Brands,” Marketing Letters, forthcoming.
  • Cabano, Frank G., Noelle M. Nelson, and Rachel I. McDonald (2024), “Social Identity-Based Barriers to Pro-Environmental Intentions,” Marketing Letters, forthcoming.
  • Attari, Amin, Frank G. Cabano, Elizabeth A. Minton (2024), “The Negative Effects of Tipping Suggestions from Non-Human Agents: Consumer Dislike of Manipulative Intent Perceptions,” Journal of Consumer Affairs, 59 (1), e12615.
  • Minton, Elizabeth A., and Frank G. Cabano (2024), “Awareness Marketing: Cause-Related Marketing Without Direct Contribution,” European Journal of Marketing, 58 (6), 1493-1519.
  • Cabano, Frank G., Mengge Li, and Fernando R. Jimenez (2024), “Consumer Responses to CEO Activism: An Impression Management Approach,” European Journal of Marketing, 58 (5), 1275-1297.
  • Minton, Elizabeth A., and Frank G. Cabano (2024), “Religion's Influence on Consumption: A Life Course Paradigm Perspective,” International Journal of Consumer Studies, 48 (2), e13022.
  • Li, Yuanqing, Frank G. Cabano, and Pingshu Li (2023), “How to Attract Low Prosocial Funders in Crowdfunding? Matching Among Funders, Project Descriptions, and Platform Types,” Information & Management, 60 (7), 103840.
  • Cabano, Frank G., and Amin Attari (2023), “Don’t Tell Me How Much to Tip: The Influence of Gratuity Guidelines on Consumers’ Favorability of the Brand,” Journal of Business Research, 159 (2023), 113754.
  • Cabano, Frank G., and Elizabeth A. Minton (2023), “A Common Identity Intervention to Improve Service Quality for Consumers Experiencing Vulnerabilities,” Journal of Service Research, 26 (4), 597-613.
  • Cabano, Frank G., and Elizabeth A. Minton (2023), “The Influence of Consumer Religiosity on Responses to Rational and Emotional Ad Appeals,” European Journal of Marketing, 57 (1), 185-201.
  • Minton, Elizabeth A., Begum Kaplan, and Frank G. Cabano (2022), “The Influence of Religiosity on Consumers’ Evaluations of Brands Using Artificial Intelligence,” Psychology & Marketing, 39 (11), 2055– 2071. (Special Issue: Virtual Conversational Agents: Consumer-Machine Relationships in the Age of Artificial Intelligence).
  • Minton, Elizabeth A., and Frank G. Cabano (2022), “Loving My Local Business as My Neighbor: Religiosity’s Influence on Local Business Support During a Crisis,” International Journal of Consumer Studies, 39 (11), 2055-2071.
  • Cabano, Frank G., Amin Attari, and Elizabeth A. Minton (2022), “How Gun Control Policies Influence Consumers’ Service Business Evaluations,” Journal of Services Marketing, 36 (8), 1031-1041.
  • Attari, Amin, Promothesh Chatterjee, and Frank G. Cabano (2022), “It Happens Because I’m Watching It: Observing an Uncertain Event Can Affect Subjective Probability Judgments,” Journal of Behavioral Decision Making, 35 (3), e2269.
  • Minton, Elizabeth A., and Frank G. Cabano (2021), “Religiosity’s Influence on Stability-Seeking Consumption during Times of Great Uncertainty: The Case of the Coronavirus Pandemic,” Marketing Letters, 32 (2), 135-148.
  • Sarofim, Samer, Elizabeth Minton, Amabel Hunting, Darrell Bartholomew, Saman Zehra, William Montford, Frank Cabano, and Pallab Paul (2020), “Religion’s Influence on the Financial Well-Being of Consumers: A Conceptual Framework and Research Agenda,” Journal of Consumer Affairs, 54 (3), 1028-1061.
  • Sarofim, Samer N., and Frank G. Cabano (2018), “In God We Hope, In Ads We Believe: The Influence of Religion on Hope, Perceived Ad Credibility, and Purchase Behavior,” Marketing Letters, 29 (3), 391-404.
  • Minton, Elizabeth A., Frank G. Cabano, Meryl P. Gardner, Esi A. Elliot, Daniele Mathras, and Naomi Mandel (2017), “LGBTQ and Religious Identity Conflict in Service Settings,” Journal of Services Marketing, 31 (4/5), 351-361. (Special Issue: Understanding Vulnerable, Stigmatized, and Marginalized Consumers in Service Settings).

Academic Book:

  • Cabano, Frank G., Stefan Müller, and Katja Gelbrich (2025), Interfaith Marketing: A Cross-Religious Approach, Routledge.

Areas of Teaching

Digital Marketing, Marketing Research, Consumer Behavior

Education

Ph.D., Marketing, 2018
KU School of Business, University of Kansas

B.S., Business Economics, 2012
Summa Cum Laude with Honors
College of Business, University of South Florida