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College of Business Administration


With business becoming increasingly competitive, marketing has become more important than ever before. Marketing involves determining consumer needs, translating those needs into products and services, and selling them in a highly competitive global marketplace. It requires analytical skills, as well as intuition, logic, and creativity. In the College of Business Administration at Kansas State, you will find a marketing program that addresses the needs to today’s challenging corporate environment.

As a marketing student, you will have many opportunities to enhance your educational experience. Our National Strategic Selling Institute was recently founded to advance the relationship selling profession through leadership in interdisciplinary academic education, highly impactful research, and valued outreach activity. Students from any major can apply to earn a Certificate in Professional Strategic Selling that allows them to distinguish themselves by demonstrating professionalism and competency in selling skills.  

The Calvin Hall Sales Labs allow you to practice your sales pitch and experience what it’s like to be a professional sales person. In addition to the lab, you may join the K-State Sales Cats Sales Team to participate in competitions around the country or become a member of the Pi Sigma Epsilon co-ed fraternity for students in marketing, sales, and management. 

Marketing is a broad, dynamic field with many interesting opportunities for students and faculty. Our students learn not only in the classroom settings, but also through internship and co-op opportunities, by touring corporations, and exposure to visiting marketing executives. Quality education and real-world experience prepare our students for exciting and rewarding careers in marketing. 

Want to learn more?

Visit the Marketing Department webpage.

For more information about majoring in marketing and the College of Business Administration, please contact:

Risa Langelo
Recruitment Coordinator
(785) 532-6180

If you are a current student at Kansas State University interested in switching to a major in the College of Business Administration, please contact or stop by the Student Success Center Front Desk:

Student Success Center
1001 Business Building
(785) 532-6180

Marketing Coursework (sample)

Semester 1

  • College Algebra
  • Macroeconomics
  • Business Foundations
  • IT Skills Proficiency Exam
  • Expository Writing
  • Aesthetic Experience and Interpretative Understanding course

Semester 2

  • General Calculus and Linear Algebra
  • Microeconomics
  • Information Technology for Business
  • Introduction to Marketing
  • Global Issues and Perspectives course

Semester 3

  • Business and Economic Statistics I
  • Accounting for Business Operations
  • Management Concepts
  • Public Speaking IA
  • Natural and Physical Sciences with lab

Semester 4

  • Business and Economic Statistics II
  • Accounting for Investing and Financing
  • Consumer Behavior
  • Expository Writing II
  • Human Diversity in the U.S. course

Semester 5

  • Principles of Finance
  • Professional Selling and Sales Management
  • International Marketing
  • Nonbusiness K-State 8 elective
  • Unrestricted elective

Semester 6

  • Introduction to Operations Management
  • Marketing Major Field elective
  • Economics elective
  • Written Communication for the Workplace
  • Thematic Sequence course
  • Unrestricted elective

Semester 7

  • Business Ethics and Corporate Citizenship Capstone
  • Marketing Research
  • Marketing Major Field elective
  • Marketing Major Field elective
  • Thematic Sequence course
  • Unrestricted elective

Semester 8

  • Business Strategy Capstone
  • Marketing Management
  • Economics elective
  • Thematic Sequence course
  • Unrestricted elective