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College of Business Administration


College of Business Administration

Student Success Center
1001 Business Building
Kansas State University
Manhattan, KS 66506

Dean's Office
2019 Business Building
Kansas State University
Manhattan, KS 66506

Dr. Jaebeom Suh

Associate Professor
Department of Marketing

Jaebom Suh
Office:4034 Business Building
Mailing Address:2092 Business Building
1301 Lovers Lane 
Manhattan, KS 66506


Ph D, University of Alabama, 2001.
Major: Marketing

MS, University of Wisconsin-Madison, 1994.
Major: Marketing Research
MBA, Yonsei University, 1989.
Major: Marketing

BA, Yonsei University, 1987.
Major: Business Administration 

Areas of Teaching

Marketing Analytics, International Marketing, Integrated Marketing Communication, Marketing Research

Areas of Research

Consumer Protection, Customer Satisfaction and Loyalty, Internet of things, Financial service products, Brand Equity

Published In

International Journal of Service Industry Management, Journal of Business Research, Journal of Services Marketing, Journal of Advertising, Journal of Service Research, Internatioanl Marketing Review, Journal of Brand Management, International Journal of Management Science, Service Marketing Journal, Advances in Consumer Research and numerous conference proceedings

Research in Progress

Customer Satisfaction Measure: Built-in Biases; Effect of Information Sources on Country Image: Hierarchical Bayesian Model; Effect of Firm-Store Image Alignment on Trust and Commitment