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College of Business Administration

College of Business Administration

Student Success Center
1001 Business Building
Kansas State University
Manhattan, KS 66506
785-532-6180

Dean's Office
2019 Business Building
Kansas State University
Manhattan, KS 66506
785-532-7227

Doug Walker

Associate Professorwalker
Department of Marketing
Office:2051 Business Building
Mailing Address:2092 Business Building
1301 Lovers Lane 
Manhattan, KS 66506
Phone:785-532-6010
Email:dmwalker@ksu.edu

Vita (pdf)

Research Goals

Doug Walker uses conditional process, choice, and other models to investigate marketing phenomena primarily in the areas of sales, public policy, and sports. Specific areas of interest include consumer socialization, antecedents and processes related to salesperson performance, and  fantasy sports and sports gambling,; as well as methodological issues related to research.

Major Accomplishments

  • Published in the Journal of the Academy of Marketing Sciences, Industrial Marketing Management, Journal of Public Policy and Marketing, Journal of Consumer Affairs, and others.
  • Research reported on in 149 national and regional television outlets and hundreds of print and online media sources, including USA Today, Los Angeles Times, and Huffington Post.
  • Multiple winner of college-wide teaching awards at both Kansas State University and Iowa State University.
  • Founded the Sports Marketing Speaker Series which has featured marketing executives from major sports organizations including the Kansas City Chiefs, Kansas City Royals, Oklahoma City Thunder, Sporting KC, Kansas City Sports Commission, K-State Athletics, New Orleans Saints, New Jersey Devils, USA Triathlon, and New Orleans Pelicans.
  • Founded the college-wide Sports Marketing Analytics Contest.

Areas of Teaching

Marketing Analytics, Customer Relationship Management, and Sports Marketing

Education

Ph D, University of Houston
Major: Marketing

MBA, University of Houston

BBA, Kansas State University
Major: Marketing & Finance