Dr. Jaebeom Suh
Department of Marketing
|Office:||4034 Business Building|
|Mailing Address:||2092 Business Building|
1301 Lovers Lane
Manhattan, KS 66506
Ph D, University of Alabama, 2001.
MS, University of Wisconsin-Madison, 1994.
Major: Marketing Research
MBA, Yonsei University, 1989.
BA, Yonsei University, 1987.
Major: Business Administration
Areas of Teaching
Marketing Analytics, International Marketing, Integrated Marketing Communication, Marketing Research
Areas of Research
Consumer Protection, Customer Satisfaction and Loyalty, Internet of things, Financial service products, Brand Equity
International Journal of Service Industry Management, Journal of Business Research, Journal of Services Marketing, Journal of Advertising, Journal of Service Research, Internatioanl Marketing Review, Journal of Brand Management, International Journal of Management Science, Service Marketing Journal, Advances in Consumer Research and numerous conference proceedings
Research in Progress
Customer Satisfaction Measure: Built-in Biases; Effect of Information Sources on Country Image: Hierarchical Bayesian Model; Effect of Firm-Store Image Alignment on Trust and Commitment