Dr. Esther Swilley
L.L. McAninch Chair in Business Administration
Department of Marketing
o. 201A Calvin Hall
Ph D, Florida State University, 2007.
Supporting Areas of Emphasis: Strategic Management
MBA, Kennesaw State University, 2002.
BA, Wayne State University, 1979.
Major: Mass Communications
Supporting Areas of Emphasis: Life Sciences
Areas of Teaching
Areas of Research
Electronic Commerce, Mobile Marketing, Technology and Marketing
Services Industries Journal, International Journal of Electronic Marketing and Retailing, Journal of Value Chain Management, International Journal of Mobile Marketing, and several conference proceedings
Research in Progress
The relationship between the firm, its customers and virtual resources including electronic commerce, mobile commerce and virtual worlds; differences in virtual shopping channels; influence of technology on organizational marketing decisions and strategy