Dr. Esther Swilley

Assistant ProfessorEsther Swilley
L.L. McAninch Chair in Business Administration 
Department of Marketing

o.   201A Calvin Hall
ph. 785-532-6135
e.   esthers@ksu.edu

Education

Ph D, Florida State University, 2007.
Major: Marketing
Supporting Areas of Emphasis: Strategic Management

MBA, Kennesaw State University, 2002.

BA, Wayne State University, 1979.
Major: Mass Communications
Supporting Areas of Emphasis: Life Sciences 

Areas of Teaching

Electronic Marketing

Areas of Research

Electronic Commerce, Mobile Marketing, Technology and Marketing

Published In

Services Industries Journal, International Journal of Electronic Marketing and Retailing, Journal of Value Chain Management, International Journal of Mobile Marketing, and several conference proceedings

Research in Progress

The relationship between the firm, its customers and virtual resources including electronic commerce, mobile commerce and virtual worlds; differences in virtual shopping channels; influence of technology on organizational marketing decisions and strategy