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College of Business Administration


College of Business Administration

Student Services
107 Calvin Hall
Kansas State University
Manhattan, KS 66506

Dean's Office
110 Calvin Hall
Kansas State University
Manhattan, KS 66506

Dr. Reo Song

Assistant Professor Reo Song
Department of Marketing

o.   201B Calvin Hall
ph. 785-532-2879
e.   strada@ksu.edu


Ph D, Texas A&M University, 2010.
Major: Marketing

MBA, University of Rochester, 2004.

MA, Seoul National University, 1997.

BA, Seoul National University, 1995.

Areas of Teaching

Marketing Research, Marketing Analytics, Marketing Strategy, Marketing Management, International Marketing, New Product Development/Innovation, Retailing Management

Areas of Research

International marketing, Innovation and Diffusion, Marketing and Firm Value Relationship, Advertising, Sustainability

Personal Website

Dr. Song's personal website