Dr. Reo Song

Assistant Professor Reo Song
Department of Marketing

o.   201B Calvin Hall
ph. 785-532-2879
e.   strada@ksu.edu

Education

Ph D, Texas A&M University, 2010.
Major: Marketing

MBA, University of Rochester, 2004.

MA, Seoul National University, 1997.

BA, Seoul National University, 1995.

Areas of Teaching

Marketing Research, Marketing Analytics, Marketing Strategy, Marketing Management, International Marketing, New Product Development/Innovation, Retailing Management

Areas of Research

International marketing, Innovation and Diffusion, Marketing and Firm Value Relationship, Advertising, Sustainability

Personal Website

Dr. Song's personal website