College of Business Administration


Student Services
107 Calvin Hall
Kansas State University
Manhattan, KS 66506


Dean's Office
110 Calvin Hall
Kansas State University
Manhattan, KS 66506

Kevin P. Gwinner

Interim Dean

ConocoPhillips Faculty Fellowship
The Jon Wefald Chair in Business Leadership
CBA Faculty Fellow
Department of Marketing 

o.   201C Calvin Hall
ph. 785-532-2783


Ph D, Arizona State University, 1997.
Major: Marketing

MBA, Arizona State University, 1992.
Major: Marketing 

BS, Arizona State University, 1988.
Major: Finance 

Areas of Teaching

Marketing management, marketing concepts and research, services marketing

Areas of Research

Improving and managing the performance of customer-contact employees, Organizational citizenship behaviors, Consumer relationship benefits and perceptions of rapport, Corporate sponsorship of sporting events and electronic word-of-mouth

Published In

Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Applied Psychology, Journal of Service Research, Psychology and Marketing, International Marketing Review, International Journal of Service Industry Management, Journal of Marketing Education, Journal of Consumer Marketing, Sport Marketing Quarterly, Journal of Services Marketing, Journal of Interactive Marketing, Journal of Sport Management, and Journal of Advertising

Research in Progress

Understanding electronic word-of-mouth behavior, examining image transfer in sporting event sponsorship, and predicting adaptive service behaviors in front-line, customer-contact employees