Kevin P. Gwinner
The Jon Wefald Chair in Business Leadership
Department of Marketing
o. 110 Calvin Hall
Ph D, Arizona State University, 1997.
MBA, Arizona State University, 1992.
BS, Arizona State University, 1988.
Areas of Teaching
Marketing management, MBA, marketing strategy, services marketing, sports marketing
Areas of Research
Improving and managing the performance of customer-contact employees, Consumer relationship benefits and perceptions of rapport, Corporate sponsorship of sporting events and electronic word-of-mouth
Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Applied Psychology, Journal of Service Research, Psychology and Marketing, International Marketing Review, International Journal of Service Industry Management, Journal of Marketing Education, Journal of Consumer Marketing, Sport Marketing Quarterly, Journal of Services Marketing, Journal of Interactive Marketing, Journal of Sport Management, and Journal of Advertising
Research in Progress
Understanding electronic word-of-mouth behavior, examining image transfer in sporting event sponsorship, and predicting adaptive service behaviors in front-line, customer-contact employees