David M. Andrus
College of Business Administration Faculty Fellow
Director of Research
Professor of Marketing
o. 115 Calvin Hall
Ph D, University of Iowa, 1981.
MA, University of Hawaii, 1978.
BS, Oklahoma State University, 1976.
Major: Sociology, Psychology
Areas of Teaching
Principles of Marketing, Marketing Research, Services Marketing, Marketing Management
Areas of Research
Services Marketing, Customer Satisfaction Research, Impact of Marketing Strategy on Profit
Public Finance Review, International Marketing Review, International Management Journal, Journal of Marketing Management, Journal of the Academy of Marketing Science, Journal of Advertising Research, Journal of Health Care Marketing, Journal of Business Strategy, Health Marketing Quarterly, Journal of Marketing Theory and Practice, Marketing Education Review, Journal of Marketing Education, Journal of the American Veterinary Medical Association, Journal of Veterinary Medical Education, Global Business and Finance Review, American Business Review, Multinational Business Review, Journal of Hospitality and Tourism Research , Journal of Teaching in International Business, Journal of Hospital Marketing, CPA Journal, Issues in International Business, Journal of Consumer Marketing, Journal of Business and Economic Perspectives, National Public Accountant, Journal of Consumer Studies and Home Economics, Akron Business and Economic Review, Practical Accountant, Journal of Professional Services Marketing, Social Psychiatry, Gaming Research and Review Journal and numerous conference proceedings
Research in Progress
The Influence of Service Climate on Firm Performance; The Effect of Business Strategies on Veterinary Service Performance; The Relation between Customer Motivations, Online Product Reviews, and Likelihood to Recommend a Commercial Website.