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College of Business Administration

Sports & Entertainment Marketing Speaker Series

The Sports & Entertainment Marketing Speaker Series is organized by marketing professors Dr. Doug Walker and Dr. Janis Crow as part of the curriculum for their MKTG630: Sports Marketing and MKTG625: Entertainment Marketing classes, respectively, all students and the public are welcome to attend. All speaker events are held in the Business Building Lecture Hall (BB1088) at the dates and times listed below for each speaker.

Vote for the Entertainment Marketing People's Choice Award

Fall 2018 Speaker Schedule

As of 8.20.18 (speakers and dates are subject to change)
All presentations are in the Business Building lecture hall (BB1088)


Tuesday, September 4, 11:30am - New Orleans Saints/New Orleans Pelicans

Ben Fallin – Senior Motion Graphics Manager 


Tuesday, September 11, 11:30am - K-State Athletics 

Joni Smoller – Assoc. AD, Fan Experience & Sales 

Brett Eakin – Director of Fan Experience 

Cecilia George – Assistant Director of Sales 


Wednesday, September 12, 2:30pm - Prudential Center 

Kristin Johnson - Account Executive Group Events 


Tuesday, September 18th, 11:30am - Sports in Kansas

Chet Kuplen - Founder/CEO


Wednesday, September 26, 2:30pm - Country Stampede 

Adrienne Hayes - General Manager 

Wayne Rouse - President 


Monday, October 8, 2:30pm - American Theatre Guild 

Heidi Hurtig - Associate Senior Season Marketing Manager 


Thursday, October 11, 11:30am - CytoSport (Muscle Milk) 

Andy Benson – Senior Vice President, Sales 

Chris Kildow – Senior Director of Sports Marketing

Nikki Pickett-Brown – Owner and Former Chief Marketing Officer  


Thursday, October 18, 11:30am - Sporting Kansas City 

Kaley Hattrup – Director of Marketing 


Wednesday, October 24, 2:30pm - K-State Alumni Association 

Krista Darting – Associate Director of Membership and Marketing 

(formerly Director of Development, Nashville Songwriters Association International) 


Thursday, October 25, 11:30am - Kansas City Chiefs 

Kellen Begnoche – Director of Service & Activation 

Anthony Matthies – Director of Suite Sales 


Tuesday, November 6, 11:30am - Kansas City Sports Commission 

Kathy Nelson – President and CEO 


Tuesday, November 13, 11:30am - Kansas City Royals 

Britt Gardner – Manager, Premium Business 

Matt Schulte – Senior Manager, Special Events and Promotions


Wednesday, November 14, 2:30pm - Wutz | Nxt 

Jeff Yapp – Founder/CEO


Thursday, November 29, 11:30am - 360 Sports

Craig Domann - NFL Agent, Attorney, CPA



Doug Walker, PhD
Associate Professor, Marketing

Janis Crow, PhD
Instructor, Marketing


Spring 2018 Speakers

Business of Sports & Entertainment Marketing Certificate