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College of Business Administration

Sports & Entertainment Marketing Speaker Series

The Sports & Entertainment Marketing Speaker Series is organized by marketing professors Dr. Doug Walker and Dr. Janis Crow as part of the curriculum for their MKTG630: Sports Marketing and MKTG625: Entertainment Marketing classes, respectively, all students and the public are welcome to attend. All speaker events are held in the Business Building Lecture Hall (BB1088) at the dates and times listed below for each speaker.

Fall 2018 Speaker Schedule

As of 8.20.18 (speakers and dates are subject to change)
All presentations are in the Business Building lecture hall (BB1088)

 

Tuesday, September 4, 11:30am - New Orleans Saints/New Orleans Pelicans

Ben Fallin – Senior Motion Graphics Manager 

 

Tuesday, September 11, 11:30am - K-State Athletics 

Joni Smoller – Assoc. AD, Fan Experience & Sales 

Brett Eakin – Director of Fan Experience 

Cecilia George – Assistant Director of Sales 

 

Wednesday, September 12, 2:30pm - Prudential Center 

Kristin Johnson, Account Executive Group Events 

 

Tuesday, September 18th, 11:30am - Sports in Kansas

Chet Kuplen - Founder/CEO

 

Wednesday, September 26, 2:30pm - Country Stampede 

Adrienne Hayes, General Manager 

Wayne Rouse, President 

 

Monday, October 8, 2:30pm - American Theatre Guild 

Heidi Hurtig, Associate Senior Season Marketing Manager 

 

Thursday, October 11, 11:30am - CytoSport (Muscle Milk) 

Andy Benson – Senior Vice President, Sales  

 

Wednesday, October 17, 2:30pm - Nielsen 

David Bell – Associate Director, Nielson Walmart Team 

 

Thursday, October 18, 11:30am - Sporting Kansas City 

Kaley Hattrup – Director of Marketing 

 

Wednesday, October 24, 2:30pm - K-State Alumni Association 

Krista Darting – Associate Director of Membership and Marketing 

(formerly Director of Development, Nashville Songwriters Association International) 

 

Thursday, October 25, 11:30am - Kansas City Chiefs 

Kellen Begnoche – Director of Service & Activation 

Anthony Matthies – Director of Suite Sales 

 

Tuesday, November 6, 11:30am - Kansas City Sports Commission 

Kathy Nelson – President and CEO 

 

Tuesday, November 13, 11:30am - Kansas City Royals 

Britt Gardner – Manager, Premium Business 

Matt Schulte – Senior Manager, Special Events and Promotions

 

Wednesday, November 14, 2:30pm - Wutz | Nxt 

Jeff Yapp – Founder/CEO

 

Contact

Doug Walker, PhD

Associate Professor, Marketing

dmwalker@ksu.edu

Janis Crow, PhD

Instructor, Marketing

jcrow@ksu.edu

 

Archive

Spring 2018 Speakers