Assurance of Learning: Student Learning Outcomes

College of Business Administration Outcomes

Student Learning Outcomes:
  • Written Communications:
    Students should be able to create clear, concise, well organized written business documents such as memos, reports, and executive summaries that can be used in an effective manner. This assumes the ability to conduct research appropriate to the task at hand.
  • Oral Communications:
    Students should be able to create and effectively deliver oral presentations that are concise and informative. This assumes the ability to conduct research appropriate to the task at hand.
  • Computer Skills:
    Students should be proficient in the use of business application software. They should be able to effectively use specialized software associated with their specific disciplines.
  • Teamwork:
    Students should be able to recognize and appreciate contributions of individuals from diverse backgrounds and be able to contribute to the effective functioning of cross-disciplinary teams. This assumes demonstration of effective interpersonal skills and the ability to work effectively in teams of diverse composition.
  • Critical Thinking Skills:
    Students should be able to perceive relationships not immediately apparent in a problem situation and to develop innovative solutions to such unstructured problems. In developing these solutions, students should be able to identify and employ the appropriate research and technical skills.
  • Competency in One’s Discipline:
    Students should be able to apply currently accepted theories and methods to the solution of common types of problems related to their academic field of study. 

Accounting Major Outcomes

For the Accounting Major Earning a BS Degree in Business Administration
It is our expectation that graduates from the Department of Accounting will have these characteristics: 
  • Graduates will possess adequate technical knowledge of accounting and related disciplines to enter the accounting profession
  • Graduates will be able to combine critical thinking skills (disciplined and creative thinking) and technical knowledge to solve problems in a constantly-changing professional environment
  • Graduates will know the origins of accounting and its importance to society

Entrepreneurship Major Outcomes

For the Entrepreneurship Major Earing a BS degree in Business Administration
The mission of the business major in Entrepreneurship is to prepare students for the numerous opportunities available in the creation and implementation of new business ventures. As shown in the curriculum above, this mission will be accomplished academically via a full range of general business coursework, as well as immersion into courses designed for developing more specific entrepreneurial knowledge and skills needed to develop innovative ideas into profitable new business ventures. 

The College of Business Administration has developed 10 Student Learning Outcomes (SLOs) that include basic skills (oral and written communication, adaptability to change, computer skills, appreciation of diversity, team skills, global awareness, and ethical reasoning) as well as competency and critical thinking within students’ respective disciplines. These SLOs are already being assessed by the college or departments. In addition to the College SLOs, the Entrepreneurship major will target the SLOs shown below.
 
Student Learning Outcomes
  • Develop knowledge of general business concepts (accounting, economics, finance, management, marketing, operations, and strategic planning) necessary for the development of an effective business plan
  • Show understanding of the Entrepreneurial process – from idea generation to the commercialization and implementation of the new business venture
  • Demonstrate the ability to identify, research, and analyze potential markets that would enhance value creation and profitability
  • Develop an understanding of the concept of risk and how its effect on new ventures can be reduced or minimized
  • Demonstrate the capacity to identify and acquire the resources needed for the creation and implementation of a new venture, including financial, human, and managerial resources

Finance Major Outcomes

For the Finance Major Earning a BS Degree in Business Administration
Upon completion of their degree in finance, undergraduates will have gained knowledge in at least 4 areas. Below is a list of 4 student learning outcomes (SLOs) of specific finance content.

Student Learning Outcomes
The following are the areas of finance SLOs:

  • Ability to conduct financial analysis
  • Ability to value real and financial assets
  • Ability to make investment and financing decisions
  • Ability to analyze and manage risk, knowledge of the functions and operation of financial markets and institutions
General Business Outcomes
 
For the General Business Major Earning a BS Degree in Business Administration
The following are the four Student Learning Outcomes (SLO’s) for undergraduates who complete the requirements for the General Business major.
  • Understand the concepts, theories and practices inherent in running an effective business
  • Identify methods to obtain and use qualitative and quantitative data to solve problems and make effective business decisions
  • Identify and analyze business problems and opportunities and develop managerial actions that enhance business performance in a global and technological environment
  • Equip students to function effectively in the increasing diverse business environment
Management Major Outcomes
 
For the Management Major Earning a BS Degree in Business Administration
It is the objective of the Department of Management to support and further the attainment of the Kansas State University and College of Business Administration student learning outcomes.
 
Student Learning Outcomes
Management Major students should be able to: 
  • Understand key concepts, theories and practices important to the management of organizations
  • Diagnose organizational situations and develop decisions and managerial actions that enhance organizational effectiveness
  • Identify methods to obtain and use quantitative as well as qualitative data to solve problems and make effective management decisions

Management Information Systems Major Outcomes

MIS Major students should be able to:
  • Apply knowledge of MIS to enhance organizational effectiveness
  • Demonstrate understanding of organizational aspects of the information systems development life cycle
  • Develop an understanding of and apply technical aspects of management information systems, especially those related to the development of information systems

Marketing Major Outcomes

For the Marketing Major Earning a BS Degree in Business Administration
Upon completion of their degree in marketing, undergraduates will have gained knowledge in at least 15 areas. Below is a list of 15 student learning outcomes (SLOs) of specific marketing content.
 
Student Learning Outcomes
The following are the 15 areas of marketing SLOs:
  • Product and brand management issues
  • Consumer need identification
  • Pricing strategies
  • Marketing channels
  • Promotion strategies / approaches
  • Personal selling and sales management concepts
  • Segmentation, targeting, and positioning
  • Marketing strategy development process
  • Customer relationship management
  • Consumer decision making process
  • Marketing performance and financial implications
  • Marketing research design, interpretation, and analysis
  • Marketing plan development and presentation
  • Forecast sales and demand
  • B2B relationships and processes

2012-2013 Alignment Matrix: Marketing

Certificate in International Business

Student Learning Outcomes for the Certificate in International Business
Students completing the Certificate in International Business shall:
  • Achieve advanced proficiency (fluency) in a foreign language
  • Obtain general knowledge of international business practices
  • Achieve practical international experience through studying or working abroad

Certificate in Integrated Investment Management

Student Learning Outcomes for the Certificate in Integrated Investment Management
A student completing the Certificate in Integrated Investment Management should:
  • Have an understanding of the different functional areas of the investment management industry
  • Be able to apply the basic principles of investment valuation
  • Have knowledge of different investment alternatives and understand how risk/return decisions can impact individual wealth
  • Be exposed to experiential learning opportunities
  • Be better prepared for a career in the investment management industry

MBA Program Outcomes

For the Masters of Business Administration Degree
It is our expectation that graduates with a Masters of Business Administration degree will have these characteristics:
  • An understanding of business operations from a system perspective with knowledge of management, marketing, finance, information systems and accounting
  • An ability to identify and analyze business problems and opportunities in global political, social and technological environments
  • An ability to contribute during multidisciplinary and team-based problem-solving activities
  • An ability to make persuasive presentations that reveal strong written and oral communication skills
  • An understanding of the role of ethics in business decision-making

MAcc Program Outcomes

For the Masters of Accountancy Degree
It is expected that students with a Masters degree in Accountancy will have the following characteristics:
  • An in-depth understanding or expertise in at least one of the following areas of study
    • Financial Accounting/Auditing
    • Enterprise Information Systems
    • Managerial Accounting/Controllership
    • Taxation
  • An ability to analyze ambiguous accounting problems
  • An ability to contribute during team-based, problem-solving activities
  • An ability to make persuasive presentations that reveal strong written and oral communication skills
Graduate Certificate in Business Administration Outcomes
 
For the Graduate Certificate in Business Administration
  • An understanding of business operations
  • An ability to identify and analyze unstructured business problems with consideration for business ethics

Graduate Certificate in Organizational Leadership

For the Graduate Certificate in Organizational Leadership
  • An understanding of leadership principles
  • A general knowledge of business operations
  • Ability to apply this knowledge to the identification of organizational challenges and opportunities

An assessment plan for the certificate was developed in 2006 and approved in 2007 since this on-line program is relatively new. Assessment of the certificate is conducted through the capstone leadership practicum project. Initial assessment of learning indicates strong student learning outcome achievement. Based on the assessment, curriculum changes that improve student learning in organizational research methods have been initiated.